Category: Promotion & Marketing

  • The One Dumb Thing I Did = A Nasty Review That Will Last Forever

    Karen_Redemption_72dpi(750x1200) Amz-BNLike many authors, I have a love-hate relationship with reviews. When I discover a new review of one of my books on a blog, Amazon, or Goodreads, I kind of look at it sideways, squinting as I read it. I’m relieved when I see a fabulous story or a top favorite! which prompt an fully open eyed examination. On the other hand, the disheartening a bit slow at times and the dreaded This is not a good book make me want to hide under a rock.

    But like every author, I’ve come to accept that no matter what I write and how hard I work to create it and how wonderful my editor and I think it is, my work is just not going to appeal to every reader. It is just not to their taste, although they thought (hoped) they’d enjoy it when they bought it. I know this is true because I’ve done the same thing. I’ve heard good things about a book and picked it up, but what appealed to others, even when it’s a best seller, just fell flat with me.

    WEB IN-BETWEENSo although my little writer’s heart twinges when I see a one or two-star review on Goodreads or Amazon, if it’s accompanied by a thoughtful review, I can accept that this reader did not care for the book. They read it, they thought about it, they are invested enough in books and reading to spend the time writing a review, and that’s a good thing. It’s good to know there are people engaged enough in the written word that they want to share their opinion of it.

    There is, however, another kind of review that just burns my jets. No, it’s not the snarky This is the stupidest book I ever read, or even Gosh, this thing is full of typos. It’s an entirely different animal that’s unfair to authors everywhere: A review where the reviewer didn’t even read the book.

    Unforgettable IndieThis requires a story. A somewhat embarrassing story.

    When I first started putting up my previously published books as indie ebooks a few years ago, I was green as grass. I struggled through the formatting and uploading and filling in the myriad boxes Amazon required (I started out only on Amazon). I finally got the first one up, then re-thought the title, and dithered over whether I should use my own name or separate my romances from my YA books by using a pen name. You see some of those seesawing decisions in the cover art posted here.

    After the book had been up for a while (with few sales), I decided I should put up some backstory about how I came to write the book. I was so new to this whole thing that I didn’t realize there was a handy place in the Amazon author pages where I could put something called “Author Notes.” I thought my only choice was to post the information in a review (thinking it was kind of like adding comments to a blog post).

    Unforgettable Lg PrtSo I merrily wrote up my cool backstory material as a review. But when I clicked the “save” button, Amazon insisted I had to add a rating. I didn’t want to add a rating. It didn’t seem right for an author to rate her own book. But Amazon wouldn’t accept my “review” (which was by no stretch of the imagination an actual review) without a rating.

    I may have been completely ignorant to the ways of the indie-publishing world back then, but I wasn’t an idiot. If I had to rate my own book, I was going to give it 5 stars. So I did. And the sky fell on my head.

    There are apparently people out there who feel it is their duty to (a) beat authors over the head when they do something stupid and (b) berate them when something is posted on their book page that they have no control over and (c) accuse the author of underhanded doings when the author had nothing to do with what they perceive is underhanded, all while never actually reading the book they’re reviewing.

    Unforgettable MMHave you ever read The True Story of the Three Little Pigs by Jon Scieszka? Where the Big Bad Wolf tries to set the story straight about what really happened between him and the pigs? That’s how I felt.

    Here’s her review, btw, so you can follow along.

    Her first critique, that I’d given the book a 5 star review, I plead GUILTY. I did it. I confess. And when I realized what a transgression I’d committed, based on comments by a couple other members, I hastily removed the review, my cheeks flaming. However, the fact that I’d fixed my mistake seemed to make me more suspect, not less.

    Her second critique, that there were three reviews by the same person, I swear I had nothing to do with that. That was some kind of glitchy thing that Amazon did. I did not put up three copies of the same review (jeez, why would I?)

    Her third critique, that there were three different versions of the book, with two different titles and two different authors, I was certainly partially responsible for that. As I said, I decided to re-release the book under a different title, using a pen name. But a couple of the editions she objected to were the original mass market book (which I wrote, but Berkley published in 1999), and the large print edition that followed (which Ulverscroft published in 2006). I have no control over those books or their prices (which was another point of contention). In fact, my deal with Ulverscroft was flat rate, so the fact that they’re currently charging $29.95 for the book (kaching!) benefits me not at all.

    I really, really, really wanted to engage the reviewer on all these points. But rule #1 of reviews is that the author should never talk back to the reviewer (I even think thank yous for a good review are kinda smarmy). So I kept my trap shut (well, until now), asked friends to comment on the review (which a couple nicely did), asked Amazon to take it down (which they refused to do, hence the “forever” part of this), and have just lived with it.

    If this person had read the book and given it a 1 star review because she didn’t like it, I would have wept, but come to accept it. But to gripe about a book you haven’t read because you don’t like the price, or the fact that Amazon put up multiple copies of the same review, or the author made a numbskull mistake (which she corrected!), seems mean.

    Okay, climbing off my soapbox now. If you’d like to check out my indie and tradpub books, visit my website. And can anyone loan me a cup of sugar?

     

  • Beware the Facebook Ads

    FB Author Page ScreenshotLike a lot of people, I use Facebook to stay in touch with family and friends. I also use it to promote myself as an author, although I’ve found it to be pretty ineffective in that respect (as I posted here).

    But while it’s fun to catch up with the family and some of the posts are very entertaining, Facebook can be a dangerous place too. Dangerous, that is, in terms of sending you off to websites that might add a little something extra to your computer that you’d just as soon not have.

    FB Ads ScreenshotYou’ve probably noticed the “Sponsored” content over on the right hand side of your Facebook page. Lots of ads there, some of them quite enticing. They change frequently. To the right is a screenshot I took of ads that appeared on my page recently.

    You might have to click on that image and enlarge it to read the text. It’s perfectly safe to click since it’s just a jpeg image.

    But the original ads would not have been safe to click. Although each one has a link displayed as part of the ad (enchantmen.com, lyft.com, weightwatchers.com, zulily.com), the true link for each ad is entirely different. Clicking that ad will send you not to Weight Watchers or Zulily, but to a site with malware.

    As a user of Facebook, this is distressing, both with regards to the damage these sites could do to my computer, but also because of the fraud aspect. Facebook is taking money from companies that represent themselves dishonestly.

    As an author who has used Facebook to promote, this is unsettling because I don’t want ads for my books to appear alongside scams. How would a reader know whether a click on my book cover would take them to Amazon where they can buy my ebook, or if they’ll end up on a site that downloads some kind of malware onto their computer?

    Facebook does have a form I can fill out to report these fraudulent ads. But honestly, I’d be submitting forms all day long because based my observations, few of the ads in the sponsored section are genuine. Maybe my Facebook page is a scam magnet, and no other users out there are having the same experience as me. But it seems to me that Facebook is not performing due diligence in allowing those ads to run in the first place. And I’d say it’s their responsibility to fix the problem and not mine.

    Here are some guaranteed genuine links for my latest books. Just click on the cover to buy.

    Full Cover-s Tankborn sml Awakening Final cover-s

  • Never Eat Popcorn at a Book Signing, and Other Tips

    Signing Placerville 12-21-13
    The Placerville News, in operation since 1856.

    I’ve done a fair number of book signings, sometimes alone, sometimes with other authors. I’ve done them in bookstores, at libraries, and outdoors. I’ve done talks and then signed my books, or just sat at a table with my books piled high, watching folks avoid eye contact with me as they passed me on their way to the cookbook or self-help section. 🙂

    Usually I’m indoors. Or when I am outdoors, it’s in a lovely, temperate season (such as the springtime book signings I did at a lovely daylily farm). I’ve had signing where I’ve sold many books, a few books, one book, and zero books. I always start my signings full of hope, but while I do my best to pitch my books to passersby, it’s considered bad form to tackle them and force it into their hands.

    Me and the Cowboys
    Always handy to have a few cowboys at your side.

    My most recent signing was a real adventure in that it was outdoors and it was freaking cold. Combine Placerville’s nearly 2000 foot elevation with the first official day of winter, add in me standing in the shade along a section of street with a wind tunnel effect, and you have one mighty cold writer. It didn’t help that I hadn’t brought a jacket. By the end of the three hours I stood behind my table, I was a Popsicle.

    I do learn something at every book signing I do. Here are a few new tips in no particular order:

    Stagecoach 12-21-13
    This pair of Standardbred horses pulling the stagecoach are 28 years old and former harness racers. When they trot up the alley, you’d better get out of their way.
    • Make sure you understand the terms

    I’d arranged with Placerville News to do the book signing, but I’d brought my own copies. I’d expected to sell the books myself from my table. The store expected that customers would bring the books inside to purchase them and the store would take a cut. I was able to negotiate the split with the store, but I should have gotten that worked out before signing day.

    • For outdoor signings, be prepared for the weather

    I shoulda known better. I’d brought a heavy coat the year before, but I didn’t want to wear wear it this year because it was kinda ugly. I suffered for that decision. Did I mention how cold I was?

    • Stand behind the table rather than sit

      Full Cover-s
      Click on cover to buy CLEAN BURN

    I’ve actually been following this tip for quite a while. If you stand, you’re at eye level with your potential readers. It’s much easier to engage with them. You’re able to at least say hi as they pass by, and maybe they’ll get curious enough to stop and check out your books. Of course if you’re physically unable to stand all that time, you’ll have to sit. But you’ll still want to say hi and smile, smile, smile.

    • Stay off your cell phone

    I was a little naughty in ignoring this tip. I was pretty discouraged at first with how my signing was going. I texted a pity-me message to my husband, then got preoccupied with checking for his response. But for the most part, I left that distracting device in my pocket. It’s too hard to engage with potential buyers if you’re texting or playing Words with Friends.

    Awakening Final cover-s
    Click on cover to buy AWAKENING
    • Don’t eat popcorn during a signing

    Yes, I munched a box of popcorn during the signing. And was horrified afterward when I saw my teeth. Ugh. Very embarrassing. My only excuse is that because the signing started at noon, I hadn’t had lunch beforehand. I was starving. People kept coming out of the store with popcorn and I just couldn’t resist. Now I understand why kids who wear braces aren’t allowed to eat popcorn. That stuff sticks everywhere. Double ugh.

    • Have fun

    It’s tough sometimes when you’ve stood there for what seems like an eternity and you haven’t sold even one book. But you never know if the person you engage in conversation during a book signing will later check out your books online and become one of your biggest fans. That memory of meeting you will stick with them, and you want to leave them with a positive impression.

    Anyone have any tips of your own? Experiences (or horror stories) that you’d like to share? I’d love to hear about it in the comments.

  • Any Excuse for a Celebration

    Christmas 1985s
    That’s me, front left, 7 months pregnant with son number 2, ladling some of my grandmother’s fabulous gravy.

    In my family, any holiday was an excuse for a party, and usually included a table full of food. New Year’s Day was ham and potato salad, Easter featured deviled eggs and bunny cakes (and plenty of candy since Lent had ended), there were special meals for Mother’s Day and Father’s Day, barbecues for Memorial Day, softball games in the park for 4th of July and fireworks and hot dogs after, Labor Day was a last hurrah after summer, we all dressed up in costumes and ate more candy for Halloween, and the table would groan with turkey, mashed potatoes, stuffing, gravy, cranberries and pumpkin pie for both Thanksgiving and Christmas. If any month didn’t have a holiday (or even if it did), we celebrated birthdays, lots and lots of birthday, each one with its own cake and party.

    Celebrate sSo it’s no surprise that when some author friends suggested we do a joint holiday anthology, I jumped at the chance. Five of us contributed lovely, happily-ever-after stories to the Celebrate! anthology (buy it here), spanning five holidays throughout the year. Since they’re short stories between about 30 and 60 pages each, they’re quick reads, but each one is long enough to feature a satisfying romance. They’re kind of like little, bite-sized romance novels, like that gooey Cadbury egg you might savor at Easter or a luscious truffle you enjoy at Christmas.

    Here’s the lineup of authors in Celebrate!:

    • Linda Barrett, “Man of the House,” Mother’s/Father’s Day
    • Rogenna Brewer, “One Star-Spangled Night,” Independence Day
    • Barbara McMahon, “Love and all the Trimmings,” Thanksgiving
    • Karen Sandler (moi!), “The 8th Gift,” Hanukkah
    • Debra Salonen, “My Christmas Angel,” Christmas

    Take a taste of the holidays with Celebrate! Buy it here.

  • Promo Efforts–What Really Works?

    Full Cover-mJust a quick post today. I’m under deadline on the follow-up book to Clean Burn (buy it here), the second in the Janelle Watkins Private Investigation series from Exhibit A. I really need to be working on Janelle’s latest case (tentatively titled Hangtown Fry) instead of the innumerable other tasks I like to use for procrastination purposes.

    But I am a bit preoccupied by the fact that I’ve got an ad running today. This time my new box set, Unsuitably Yours (buy it here), is in BookGorilla’s daily email today, under the category “bestseller.” Just for giggles, I threw in a Facebook “promote post” as well to see if that would improve things even more.

    bn KAREN SANDLER Unsuitably YoursThe Facebook ad was probably a waste of money. Because if you define “effective promotion” as an effort which increases sales, then the Facebook boosts and page promotes are decidedly ineffective. They do work as promised. “Page promotes” boost my likes at about the rate Facebook suggests they will at each price level. And boosted posts always “reach” at least the number (usually more) that Facebook says it will for the number of dollars I spend.

    However, best as I can tell, sales do not increase one whit with Facebook promotions. Those who “like” my page or are “reached” by my boosted post do not actually click through to buy my books.

    Perhaps these efforts are more effective with other products, or with more well-known authors. But for moi, it’s a waste of my shekels.

    Awakening Final cover-s
    Awakening (buy it here)

    Also ineffective is any scheme where my book is featured on a website somewhere. That presupposes a reader is going to go to that website in the first place, always a dicey proposition. Even if they go to that site via an email they’ve subscribed to, if the link in the email goes to a poorly-designed site where the reader has to click yet another link before getting to the buy page, they are unlikely to click and then later buy.

    The cream of the crop for book promotion is BookBub. For those who have never heard of BookBub, it is a daily email that shares with their subscribers bargains on books in the subscribers’ interest areas. It’s fairly exclusive from the author’s perspective–BookBub picks and chooses which books they advertise, and the end result is an email with maybe 4-10 books (dependent on how many categories the subscriber has selected).  There are “buy links” for each book that takes the reader directly to the Kindle/Nook/Apple page. One more click and you own the book. I’ve bought plenty of books through BookBub. I and the other two authors whose books comprise the box set Unsuitably Perfect (buy it here), ran a BookBub ad a few months ago that made that book a huge bestseller. So BookBub works.

    BookGorilla has a similar model as BookBub (a daily email), although it advertises Kindle books only and is much less exclusive. They feature between 12 and 25 books. Good for authors who have been turned down by BookBub, and BookGorilla’s more affordable price makes it a much better deal. But we’ll have to see just how effective a promotion it is–i.e., does it lead to increased sales?

    I’ll update this post later with my results.

    Addendum: My BookGorilla ad ran 10-10-13. My sales did increase that day and overnight, but the increased royalties during the ad period totaled a little less than half of what I paid for the ad. I saw almost no carryover in sales of my other books, and sales of the advertised book seem to have stalled. If I see a significant change over the next couple days, I’ll add another addendum.