Karen Sandler

Tag: discoverability

  • Social Media for the Genre-Conflicted, Part 2

    KarenSandler_TillTheStarsFade_200pxIn Social Media for the Genre-Conflicted, Part 1, I talked about how I created social media identities for all three of the genres in which I am published–romance, young adult science fiction, and mystery. In part 2, I’ll talk about how I juggle these multiple personalities.

    I’m not yet entirely satisfied with how well I’m managing the task of promoting myself in these disparate genres. In some cases, I’m learning as I go, discovering what works, and stumbling over the pitfalls of what doesn’t. But it’s been a relief to accept the reality that my work doesn’t fit neatly into one pigeonhole. And while I can’t really say that I have something for every reader amongst my 20+ books, there’s certainly plenty of variety.

    Awakening Final cover-s So how do I wrangle the three-headed hydra of my author identity? By promoting myself in a united fashion where I can and splitting my personalities where necessary.

    This blog is one area where I let all three genres come out and play, sometimes together (in more generic posts) and sometimes separately (such as in this one). I do my best to put up a new post at least once a week. If you look through my previous posts, you’ll find that the majority of them are writing-related, along the lines of tips and tricks of the trade. There’s some personal stuff woven in there as well, such as this remembrance of my dad and this post about a childhood memory. I also will do a hybrid like this post, interweaving the personal and the writing craft together.

    Besides this blog, I utilize numerous social media platforms–Facebook, Twitter, Pinterest, Triberr, Google+, and Linked in. Most of my efforts are focused on Facebook and Twitter. Facebook, despite its shortcomings, does have one bit of functionality that makes it very easy to manage multiple identities–Pages. By logging into my profile, Karen Sandler, I can access all of the four pages that I administrate. There’s a handy little wheel in the upper right-hand corner that allows me to switch from my profile to my author page, the Tankborn page, the mystery page, and the OnFireFiction page. I don’t have to log out of Facebook to post as those alternate identities.

    Full CoverTwitter, on the other hand, requires a separate login for each identity. It would be pretty crazy-making if I was logging in and logging out of the various Twitter accounts I use. Instead, I’ve installed several browsers (Firefox, Chrome, IE, and Opera), and login to a different identity on each browser.

    For me, that means I’m logged in as @karensandlerYA on Firefox (my favorite browser), @karensandler on Chrome, @OnFireFiction on IE, and @tankborn on Opera. I can hop back and forth from one to the other, retweet posts that I think the followers of multiple feeds would find interesting, and keep track of who I’m following and who’s following me.

    Why not use a tool like Hootsuite? I do use Hootsuite, but I haven’t figured out a way to tweet as a different identity than the one I’m logged into. In other words, if I’m logged in as @karensandlerYA on Firefox, even if I select the @karensandler tab, my tweets will be identified as having come from @karensandlerYA. If there’s someone out there who knows differently, please tell me in the comments!

    As for the other social media sites, Google+, Pinterest, Triberr, and Linked in, I’ve so far had less of a presence there. Triberr automatically feeds through all my blog posts (a fantastic tool for reaching new followers). I will post the link to my blog posts on Google+ manually. I haven’t discovered an automated way to accomplish that. I feel a little freer to post what might be considered controversial opinions on Google+, while I mostly keep politics out of Twitter and Facebook.

    I think Pinterest is extremely cool, but I just don’t get on the site much (browsing the wonderful images there is a real time suck). And I don’t think Linked in is as useful to authors as it might be for more business-related professions.

    The question I’m continually asking myself as I post and tweet and blog–what works? My goal is to sell more books. To do that, readers have to discover me. So, do regular blog posts, status updates on Facebook and Google+, tweets on Twitter, and Pinterest pins accomplish that? I confess I haven’t yet got all the answers.

    Where are you finding success? What do you think produces results? I’d love to hear about your experience.

  • Gol! How I met my goals when I thought I hadn’t set any

    Goal KittenThis week, YA Highway’s Road Trip Wednesday asks, where are you on your reading and writing goals? I have blogged before about how I don’t like setting goals and making resolutions. They kind of stress me out and bring up all kinds of fears that I won’t be able to achieve them so why should I set them in the first place? (Imagine me saying that last part really fast and in a high voice).

    Yeah, pretty negative. And what’s kind of silly about this is that I actually do make goals all the time (I never would have finished writing a single book if I hadn’t). I just don’t tend to write my goals down on a piece of paper or keep track of them in a file. I probably should. I bet I’d be far more organized and it would be clearer when I’ve met a goal.

    So, let me look back and come up with my first quarter goals in a retroactive way. First, I wanted to complete the edits on my first mystery novel, Clean Burn, which is coming out in September 2013 from Exhibit A. I had to wait for my editor’s notes, but he’d assured me they would be fairly simple. After I got his notes, I was able to incorporate those changes over the course of two weekends, so I’ve kicked that imaginary soccer ball into the net and the fans are screaming, Gol!

    Second, I wanted to complete by a certain date a rough draft of my current WIP, Revolution, the third and last book of the Tankborn trilogy from Tu Books. I’m being cagey about the specific date, because I like to keep that sort of thing to myself. I’m on target with that. Assuming I meet that goal as I expect to, I’ll have a few days to set the book aside, have some fun without having to think about the story, then get back to Revolution so I can get the rewrite done by the deadline. Haven’t quite reached the goal of finishing the rough draft since the date hasn’t arrived yet, but it’s within reach.

    ARe Sweet Dream LoverThird, I wanted to get going on my marketing and discoverability for my indie published romance novels. I’m meeting that goal with my new author “support group.” After a writer’s conference last October, a team of us had agreed in principle that we would work together to learn more about social networking. Our ultimate goal is to improve reader awareness of our books and therefore improve our sales. We had a fantabulous get-together last weekend (which I blogged about here). We’re still working out the details, of course, but there will be some exciting ventures coming out of our collaboration (new goals!).

    I’ve also wanted to get my website updated, which my hubby has helped me with (okay, he does all the work, but he does ask the occasional question that I have to answer). It’s still got some work to be done (I have to set up sites devoted to my romance and mystery sides), but you can check it out here.

    So I’m doing pretty well on the goal front. I have completed or am close to completing most of what I set out to do this quarter. I’ve got a bunch of new things on my list, but that means I’m moving forward and challenging myself. Isn’t that great?

    So how about you? Are you meeting your goals? Are you happy with how things are turning out?

  • Discover-a-whatilbee?

    Hotel PoolSix authors walk into a hotel room (two of them virtually)…and find themselves in a Facebook/Twitter/Pinterest/Triberr/Goodreads/Shelfari/Hootsuite madhouse. All in the pursuit of discoverability.

    Back in October, I attended the annual Novelists, Inc conference in White Plains, NY. We all learned about something dubbed an author “lifeboat,” in which a group of authors support and promote one another through social media. Several authors, including myself, decided to form our own support group. Some of these authors I’ve known for years, some I’ve only met recently.

    After much back and forth via e-mail, we coalesced into a group of eight. E-mails and posts via YahooGroups flew through the ether as we got to know each other and each other’s work. In the workshop we’d attended, it was suggested that we schedule a weekend for all of us to get together to share our expertise with each other. We decided on this weekend, and six of us met–four of us physically and two of us virtually (via Skype). The remaining two (who had planned to join us virtually this weekend) couldn’t make it due to (1) illness and (2) family commitments.

    What was it like? Imagine deciding to take three days to earn a doctorate. Or maybe allowing three days to learn all of Bach’s sonatas when you don’t know how to play a piano. Or perhaps the most apt analogy would be to take the entire contents of the Internet and forcibly shove it into your ears in hopes you will actually understand what all that social media is for (cue the glazed, deer-in-the-headlights look).

    And imagine you’re doing all of this in glamorous, luxurious Manteca, CA. Garden spot of the Central Valley. Kind of the official middle of nowhere, and you really don’t want to what Manteca translates into in English.

    Well, not many distractions other than that glorious pool we did not dip so much as a toe into. We didn’t even sniff the chlorine wafting from the hot tub. But to quote what I posted on Facebook, here is what I learned this weekend:

    Lifeboat Dinner 4sWhat Triberr is and how to post there, how to use a list in Twitter to categorize tweets, how to grow my Twitter followers, how to tweet to Twitter and post to Facebook from Pinterest, that I need to include links in my indie-pubbed books to my other books, each platform will need a different file for different links, that reader street teams are pretty cool, that I can blog directly on Goodreads (and post a first chapter for readers to sample), that I can run contests through RaffleCopter.com and best of all, authors may be pretty crazy, but they are the best fun to hang around with.

    Thanks Deb Salonen, Barbara McMahon, Ginger Chambers, Lisa Mondello, and Rogenna Brewer.