Tag: ebooks

  • New Website! A Solution for the Genre-Conflicted

    Home Page Screen ShotSo what do you do to promote yourself when your published work spans three genres (romance, speculative fiction, mystery) and two markets (adult and young adult)? This wasn’t a huge issue when I initially sold my first YA science fiction book, Tankborn, to Lee and Low/Tu Books after publishing adult romances for a dozen years. At that point, I had changed my focus from romance to young adult, and didn’t feel obligated to heavily promo my ten Harlequin books.

    But in addition to those Harlequin books, I had the rights back to seven romances and a middle-grade time travel. I finally decided to dip my toe into indie publishing and put the romances and MG book up on Amazon. At that point, I chose to use a pen name for my romances to keep them separate from my children’s books. It was slow going, but I finally had the middle grade book published under Karen Sandler and six of the seven romances up under the pen name Kayla Russo. The seventh book needed some re-write, so it hasn’t yet been published (although it will be soon).

    Full CoverBut then something somewhat unexpected happened. I had an unsold mystery novel, Clean Burn, tucked away in my figurative drawer. I found out about a new mystery imprint (Exhibit A, a part of Angry Robot Books) and alerted my agents. Long story short, Clean Burn sold to Exhibit A and will be released August 27, 2013. A second Janelle Watkins mystery will greet the world in Summer 2014.

    My predicament clarified in October 2012 during a Novelists, Inc. conference. I had my Karen Sandler Harlequin author identity,my Kayla Russo indie-pubbed romance author identity, I had my Karen Sandler YA author identity, and I was about to have my Karen Sandler mystery author identity. Keeping all those identities juggled, trying to appropriately promote all of them, was madness.

    My first step toward simplification was to drop my Kayla Russo identity. My original rationale for creating the pen name had been to separate my sexy adult romances from my teen-safe YA books. But that was silly because there were still those ten sexy Harlequin books for sale with Karen Sandler squarely on their covers. So I killed Kayla Russo off (so to speak) like the next murder victim in a Janelle Watkins mystery novel.

    With the same name on all my books, I decided that the variety of genres/markets I offered were a feature, not a bug. Instead of keeping the genres separate, I would promote them side-by-side. Instead of seeing my multi-genre approach as a problem, I used it to brand myself. I am now proudly Genre-Conflicted on my blog, two Twitter identities, and Facebook.

    KSA FacebookIn fact Facebook is where I started this process, with a Karen Sandler Author page. The banner for the page prominently displays book covers from each of the three genres, romance, science fiction, and mystery. Book tabs take the reader to pages where they can purchase any and all of my books at the click of a button.

    My webmaster (i.e., husband) and I took the same approach with my website. The landing page features the same three choices–explore my YA SF books, my romances, or my mysteries. The same buy links are available on the book pages for each genre.

    There are still a few tweaks needed on the website, but I really like the solution. It’s still a challenge to promote to three different audiences, but having that one-stop-shop takes some of the load off. So for both the focused genre reader and the more omnivorous book lovers who enjoy a variety of story types, I like to think my work offers something for nearly every taste.

  • Discover-a-whatilbee?

    Hotel PoolSix authors walk into a hotel room (two of them virtually)…and find themselves in a Facebook/Twitter/Pinterest/Triberr/Goodreads/Shelfari/Hootsuite madhouse. All in the pursuit of discoverability.

    Back in October, I attended the annual Novelists, Inc conference in White Plains, NY. We all learned about something dubbed an author “lifeboat,” in which a group of authors support and promote one another through social media. Several authors, including myself, decided to form our own support group. Some of these authors I’ve known for years, some I’ve only met recently.

    After much back and forth via e-mail, we coalesced into a group of eight. E-mails and posts via YahooGroups flew through the ether as we got to know each other and each other’s work. In the workshop we’d attended, it was suggested that we schedule a weekend for all of us to get together to share our expertise with each other. We decided on this weekend, and six of us met–four of us physically and two of us virtually (via Skype). The remaining two (who had planned to join us virtually this weekend) couldn’t make it due to (1) illness and (2) family commitments.

    What was it like? Imagine deciding to take three days to earn a doctorate. Or maybe allowing three days to learn all of Bach’s sonatas when you don’t know how to play a piano. Or perhaps the most apt analogy would be to take the entire contents of the Internet and forcibly shove it into your ears in hopes you will actually understand what all that social media is for (cue the glazed, deer-in-the-headlights look).

    And imagine you’re doing all of this in glamorous, luxurious Manteca, CA. Garden spot of the Central Valley. Kind of the official middle of nowhere, and you really don’t want to what Manteca translates into in English.

    Well, not many distractions other than that glorious pool we did not dip so much as a toe into. We didn’t even sniff the chlorine wafting from the hot tub. But to quote what I posted on Facebook, here is what I learned this weekend:

    Lifeboat Dinner 4sWhat Triberr is and how to post there, how to use a list in Twitter to categorize tweets, how to grow my Twitter followers, how to tweet to Twitter and post to Facebook from Pinterest, that I need to include links in my indie-pubbed books to my other books, each platform will need a different file for different links, that reader street teams are pretty cool, that I can blog directly on Goodreads (and post a first chapter for readers to sample), that I can run contests through RaffleCopter.com and best of all, authors may be pretty crazy, but they are the best fun to hang around with.

    Thanks Deb Salonen, Barbara McMahon, Ginger Chambers, Lisa Mondello, and Rogenna Brewer.

  • RTW – Where do you buy most of your books?

    Today YA Highway’s Road Trip Wednesday asks, Where do you buy most of your books? Then the post assures me that “No one is judging!” which is good because…let me screw up my courage…okay, I’ll just blurt it out. I buy most of my books at Amazon!

    Let me follow that confession up with a but…but…but… I do the vast bulk of my reading on a Kindle (okay, maybe that’s another confession…mea culpa in advance), and the only place to get a Kindle book is on Amazon. But look at it this way–every book I buy, I buy new. I’m not doing as a certain member of my household does (husband!) and making all my purchases at the library’s used book sale. Because the ebooks are “new books,” the sales all benefit the author (royalties) and the publisher (whatever they net) as well as Amazon.

    Still, there is one party left out of the equation here–the brick-and-mortar bookseller. I have an answer to that–I have a granddaughter (did you hear the birds singing and the flowers blooming when you read that? No? Surely you saw the glow from my grin?). Anyway, I love buying my granddaughter picture books. While I could order them from Amazon (and have once or twice), I like to see those books close up and in person before I buy. So I much prefer to purchase gifts for my granddaughter at a physical bookstore. Or even better yet, an indie, like Sundance Books in Reno where I bought Nosh, Schlep, Schluff and a couple others.

    (I just realized, it’s a good thing my granddaughter can’t read yet. Because of course she’d read her Nonna’s blog and then she’d know what she was getting for Christmas.)

    So yes, I’m aiding and abetting the monolithic overlord that is Amazon with all my ebook purchases. But I’m also supporting my local book stores with grandchild purchases. Hopefully the latter is enough penance for the former (can you tell I was raised a Catholic?).

  • Adventures in Self-Publishing

    I’ve finally dipped my toe into the self-publishing waters with a paranormal romance titled UNFORGETTABLE. UNFORGETTABLE was originally published in 1999 by Berkley/Jove for their Haunting Hearts line. Long before paranormal story lines became so mainstream, Berkley’s Haunting Hearts line published books that all featured ghosts of some kind. In the case of UNFORGETTABLE, the ghosts are Laura and Johnny, teen sweethearts who died in (and are haunting) a 1955 Ford Fairlane.

    The most common question I’m asked as a writer is “where do you get your ideas?” so here’s the story behind the story for UNFORGETTABLE. Years ago, our family was on a camping trip in Northern California. We’d taken something away from my older son (a video game, maybe? I don’t remember) and had locked it in the glove box. A determined kid, my son managed to get the glove box open, but he broke the lock in the process. Which meant he had to buy us a new lock.

    A replacement from the car dealer was exorbitantly expensive, more than my son’s modest allowance could afford. So we decided to trek down to the local “pick-and-pull” wrecking yards. We spent a couple hours wandering the lots looking for the part, which we eventually found. Along the way, we passed one totaled car after another. Sometimes we’d look inside and see what had been left behind–fast food wrappers or a ball cap, or even toys. It was a hot July day, but it gave me a chill thinking about who had been the occupants of those cars when the accident happened. Did they survive uninjured? Could someone have possibly been killed?

    That visit to the pick-and-pull planted the seed of an idea in my mind. It sprouted roots and with time, it eventually developed into a full-fledged book. I’d written maybe a third of the book when heard a Berkley editor speak at the San Francisco chapter meeting of Romance Writers of America. That editor suggested to those at the meeting that if you can, it’s best to submit to new editors. She gave us a couple names and soon after, I submitted a partial to one of those new editors at Berkley. Since I’d already published three books at that point, the editor was willing to offer me a contract based on an unfinished book. The rest, as they say, is history.

    As I said, that was back in 1998-1999. I had the rights reverted to me several years ago, sold large print rights sometime later, then the book sat on my hard drive for years. I finally got off my duff recently and sent a copy out to be scanned, then found an artist who could do the cover for a modest price.

    Then I had to get the darn thing properly formatted for Amazon. The problem was, I started off in the wrong direction, using fancy and over-large fonts for my titles and chapter headings. I also encountered contradictory instructions. One guide said don’t use page breaks for a new chapter, but Amazon said yes, use page breaks. The latter turned out to be accurate. Without page breaks, the chapters all run into one another.

    The scan, while good overall, wasn’t perfect. Many, many paragraphs broke to a new paragraph prematurely (like in the middle of the paragraph) and the only way to find the bad breaks was to scroll through slowly enough to visually scan for them. Spell check can fix a multitude of sins, but not those erroneous paragraph breaks unless the break results in a misspelled word. For instance, “running” chopped into “run” and “ning” it will flag. “Backward” split into “back” and “ward” it won’t.

    Then there were the weird characters sprinkled throughout–forward slashes and numeral 7 in place of I, the occasional quote mark interpreted as superscript, and these odd “optional hyphens.” The problem with the optional hyphens was that they were only visible when the “show all” option was turned on. When I finally spotted them, I couldn’t figure out what exactly they were called, which I had to know so I could do a search and replace for them. After much trial and error, I stumbled on “optional character” and was able to delete them all.

    Then there was the spacing issue. Every time I converted the file to Kindle format, all the blank lines would be gone. They were stripped out in the conversion. I finally found a solution online. Where I wanted space, I had to go into the paragraph option and define 12 point or 24 point spacing before and after the paragraph, depending on how much white space I wanted.

    There were other little bumps in the road that I’m not remembering (blocked them out of my mind, maybe). But the book is finally up on Amazon, waiting for hordes of readers to discover it and buy it. Feel free to go take a look. If you own a Kindle, or have the Kindle software on your phone, iPod, or PC, you can check out the free sample and be awestruck by my masterful formatting. Or maybe you’ll find the typos I undoubtedly missed. Feel free to leave a comment to let me know if I’ve blundered. Because with an e-book, I can fix the typos after it’s published. Isn’t that cool?