Karen Sandler

Tag: genre

  • Social Media for the Genre-Conflicted, Part 1

    Awakening Final cover-sIn a previous post, I described how my husband and I designed my new website to encompass all three of the genres I’m published in–science fiction (YA), romance, and mystery. I have a great landing page that directs visitors to each of the three genres so they can further explore the books that interest them.

    There’s another aspect to writing in multiple genres that has proven to be a challenge–social media. I’ve taken a varied approach to solving the social media puzzle, in some cases with multiple identities (Twitter) in others, designing my presence similarly to what I’ve done on my website (Facebook).

    As I mentioned in the previous post, I’d moved from romances to YA thinking that would be a one-way street. I liked YA and was just as happy sticking with that market. So I did a total redesign of my website, turning it into the other-worldly SF site you see here. I created a new Twitter identity, @karensandlerYA, as well as one for the Tankborn trilogy, @tankborn. I created a Tankborn Facebook page, which my editor and the marketing department at Tu Books also administer. My focus was entirely on YA.

    KarenSandler_TillTheStarsFade_200px But then the opportunities for indie publishing opened up, giving me the courage to bring my romance backlist back to light. And then I sold two Janelle Watkins mystery novels, further complicating my identity. I had a decent number of followers on Twitter as @karensandlerYA, but it didn’t make sense to promote my non-YA books there.

    So I had to create and build a new identity on Twitter, @karensandler, to promote my romances and mysteries. I also created two new Facebook pages, Karen Sandler Author and Janelle Watkins Mysteries. The Janelle Watkins page is still a work in progress, but the author page is set up similarly to my webpage, in that it promotes all three of the genres I write. There are tabs that will take you to pages where you can buy or pre-purchase any of my books.

    Full CoverWithin this same time frame, I and ten other authors established an author co-op we’ve named OnFireFiction, which I described in this post. So I’m also participating in the social media related to OFF, on Facebook and Twitter. That makes four Twitter accounts to track, @karensandlerYA, @karensandler, @tankborn, and @onfirefiction. Then there are five Facebook accounts to follow, my Karen Sandler profile, my Karen Sandler Author page, my Janelle Watkins page, my Tankborn Series page, and our co-op page, OnFireFiction.

    How in the world do I keep track of all this? That’s complex enough that it’s worthy of a second post. Keep an eye on my blog for part 2.

  • Stick to One Genre, Or, Ignoring Perfectly Good Writing Advice

    Original Cover-sBack when I was starting out as a novelist and I was flitting around from genre to genre, I was told to pick one and stick to it. I was told I shouldn’t write one book that’s romance, another that’s science fiction, or God forbid, a romance science fiction novel (which, sigh, I did write). I found that advice irritating because I wanted to write all over the place. In fact, I wanted to write not only novels, but also screenplays and the occasional article and short story.

    Eventually I did settle on romance novels, and then narrowed that down even more to category romances. I still wrote the occasional screenplay in between book contracts, but those scripts didn’t go anywhere (the movie business is really, really hard to break into), so I felt I could really only call myself a romance novelist.

    Awakening Final cover-sAfter 17 romance novels, I got kind of burnt out. I decided to try my hand at young adult fiction. Since I’m not one to waste good material, I decided to take one of my screenplays (a sci-fi thriller) and adapt the story into a YA novel. This eventually became the Tankborn trilogy (I got a lot of mileage out of that one script).

    This is all fine and dandy, you’re probably thinking. I wrote in one genre for a while (romance), then switched to another (YA science fiction).

    Well, yes, except…I got the rights back to 7 of my romance novels. And with the brave new world of indie publishing, I started re-releasing my romances as e-books, under the pen name, Kayla Russo.

    This all worked fairly well. My sexy romances were published as Kayla Russo books, and the YA as Karen Sandler books. There was a squidge of confusion there, what with my Harlequin books still published under Karen Sandler. But since I’m letting Harlequin do the work of promoting those, I didn’t worry my pretty little writer head about it.

    Then I sold Clean Burn to Exhibit A Books. Clean Burn is not a romance and not a YA SF. It’s an adult mystery. It’s–ack!–a third genre. So how was I supposed to market three genres worth of books?

    ARe Sweet Dream LoverFirst, I dropped the pen name. That’s the miracle of indie publishing for you. I had my cover artist revamp the covers with Karen Sandler as author, touched up the files and re-published them. I created another Twitter identity, @karensandler, for the adult stuff and continued using @karensandlerYA for my YA stuff. I am now in the process of splitting out my website (which currently only promotes my YA books) into three choices–YA, Romance, Mystery.

    So, do I regret ignoring the “Stick to One Genre” advice? No. I really wanted to write all the books I’ve written, genre be damned. I do wish it wasn’t so hard to keep all those balls (books?) in the air at one time. I wish every reader loved reading all three genres I’m published in (side note: I recently found out it’s okay to end a sentence with a preposition).

    So, what about you? If you’re a writer, are you doing the genre-flit like me? If you’re a reader, to you love reading a multitude of genres? If you do, thank you from the bottom of my genre-confused heart. You are my kind of reader.