Tag: romance

The Magical Formula for a Bestseller (Sorry, there isn’t one)

Some writer friends of mine just got back from the national conference of Romance Writers of America. This is a huge conference, jam-packed with workshops on both the craft and business of writing. When I was a member of RWA, I attended the conference nearly every year.

This year, as I’m sure has been done in previous years, two mega-bestselling authors presented a workshop on writing bestselling novels, this one titled, Secrets of the Bestselling Sisterhood. I’m sure there were many nuggets of great information doled out, and I’ll venture to guess that “write the book of your heart” and “write the best story you can” might have been mentioned once or twice.

With all due respect to those two bestselling authors (who have both worked hard for their success), I have a few thoughts of my own about how one writes a bestselling book. And unlike those folks writing expensive how-to books and pricey workshops that purport to reveal the holy grail of how to craft that next big breakout book, I’m willing to share my opinion for free.

And here it is: There is no recipe. There is no checklist. There is no magical formula to follow that will guarantee a book you’ve written will become a bestseller. We can analyze the heck out of the bestselling novels flying off the shelves of bookstores and selling like hotcakes on Amazon. But none of that analysis will give you a guidebook to follow that will lead to equal success for your book.

The problem with bestsellerdom is that any knowledge gleaned from studying what’s been successful is that it’s hindsight, rear view mirror stuff. You’ll only learn what worked for those particular books. Just putting a boy wizard, a girl crushing on a vampire, or a dystopic future into your story is not a magic wand. There are so many intangibles about bestsellers that are impossible to quantify.

So what’s an author to do? If you want a chance at bestsellerdom (as opposed to 100% certainty), there are some things you can do to improve your odds. These suggestions are along the lines of setting yourself up for success. Like a runner whose goal is to cross the finish line first in their next marathon. A serious runner will train in the months leading up to a race as opposed to being a couch potato right up until race day.

So here are some odds-increasing steps for an author:

1) Write high concept

Write a story you can describe in one succinct sentence. An orphan boy discovers he’s a wizard and is sent off to a wizardry school to learn magic. An annual lottery forces teens to fight each other to the death in a gladiator-style competition. It makes the book easier to market and for the reader to more immediately grasp what the story is about.

2) Write visually

Write scenes you can imagine on a movie screen. Think action, not internal narrative. Make it easy for a producer who happens to pick up your book to envision the movie your book could become. Make it so riveting for your reader she can’t put your book down.

3) Write relatable, likeable characters

Likeable doesn’t mean sweetness and light, namby-pamby nice guys/girls. It means interesting characters, people who are heroic in spite of themselves. Write characters the reader would love to be, to exchange places with. Or, if it’s a harrowing story (like The Hunger Games), write characters so real their plight will grab the reader’s emotional jugular and make them feel as if they’re experiencing what the characters are experiencing.

4) Write fabulous prose

Yes, there are crappily written bestsellers. But yours doesn’t have to be one of them. Particularly if this is your first book, your chances of getting an editor past the first page (or a reader checking out a sample of your indie published book) might hinge on whether said page is riddled with errors.

5) Work denking hard

Write like a maniac. Write lots of books. Most of the big bestselling authors out there didn’t start that way with their first book. It took time and many books to become an overnight sensation.

6) Get lucky

You make a book video, a world-renowned blogger spots it, and it goes viral. You write a blog post about your book and a celebrity stumbles across your blog, picks up and reads the book, and tweets it to her zillions of followers. You end up sitting next to Steven Spielberg’s nephew on a plane and he’s enchanted by your story concept.

Obviously you only have control over items 1-5. And none of the above may help your book become a bestseller. There are plenty of books out there that are high concept, have wonderful, visual scenes, great characters, and beautiful prose, but never became bestsellers. There are books that don’t follow these rules that surprise by becoming big hits.

I admit, too, this isn’t an exhaustive list. I bet you could come up with your own reasons why you enjoyed the last bestseller you read. Or maybe you read a book before it hit big and you just knew it was going to end up on the New York Times and USA Today lists. Tell me what you think are some of the elements of a bestselling novel. #SFWApro

July 22, 2013
Social Media for the Genre-Conflicted, Part 1

In a previous post, I described how my husband and I designed my new website to encompass all three of the genres I’m published in–science fiction (YA), romance, and mystery. I have a great landing page that directs visitors to each of the three genres so they can further explore the books that interest them.

There’s another aspect to writing in multiple genres that has proven to be a challenge–social media. I’ve taken a varied approach to solving the social media puzzle, in some cases with multiple identities (Twitter) in others, designing my presence similarly to what I’ve done on my website (Facebook).

As I mentioned in the previous post, I’d moved from romances to YA thinking that would be a one-way street. I liked YA and was just as happy sticking with that market. So I did a total redesign of my website, turning it into the other-worldly SF site you see here. I created a new Twitter identity, @karensandlerYA, as well as one for the Tankborn trilogy, @tankborn. I created a Tankborn Facebook page, which my editor and the marketing department at Tu Books also administer. My focus was entirely on YA.

But then the opportunities for indie publishing opened up, giving me the courage to bring my romance backlist back to light. And then I sold two Janelle Watkins mystery novels, further complicating my identity. I had a decent number of followers on Twitter as @karensandlerYA, but it didn’t make sense to promote my non-YA books there.

So I had to create and build a new identity on Twitter, @karensandler, to promote my romances and mysteries. I also created two new Facebook pages, Karen Sandler Author and Janelle Watkins Mysteries. The Janelle Watkins page is still a work in progress, but the author page is set up similarly to my webpage, in that it promotes all three of the genres I write. There are tabs that will take you to pages where you can buy or pre-purchase any of my books.

Within this same time frame, I and ten other authors established an author co-op we’ve named OnFireFiction, which I described in this post. So I’m also participating in the social media related to OFF, on Facebook and Twitter. That makes four Twitter accounts to track, @karensandlerYA, @karensandler, @tankborn, and @onfirefiction. Then there are five Facebook accounts to follow, my Karen Sandler profile, my Karen Sandler Author page, my Janelle Watkins page, my Tankborn Series page, and our co-op page, OnFireFiction.

How in the world do I keep track of all this? That’s complex enough that it’s worthy of a second post. Keep an eye on my blog for part 2.

May 13, 2013
New Website! A Solution for the Genre-Conflicted

So what do you do to promote yourself when your published work spans three genres (romance, speculative fiction, mystery) and two markets (adult and young adult)? This wasn’t a huge issue when I initially sold my first YA science fiction book, Tankborn, to Lee and Low/Tu Books after publishing adult romances for a dozen years. At that point, I had changed my focus from romance to young adult, and didn’t feel obligated to heavily promo my ten Harlequin books.

But in addition to those Harlequin books, I had the rights back to seven romances and a middle-grade time travel. I finally decided to dip my toe into indie publishing and put the romances and MG book up on Amazon. At that point, I chose to use a pen name for my romances to keep them separate from my children’s books. It was slow going, but I finally had the middle grade book published under Karen Sandler and six of the seven romances up under the pen name Kayla Russo. The seventh book needed some re-write, so it hasn’t yet been published (although it will be soon).

But then something somewhat unexpected happened. I had an unsold mystery novel, Clean Burn, tucked away in my figurative drawer. I found out about a new mystery imprint (Exhibit A, a part of Angry Robot Books) and alerted my agents. Long story short, Clean Burn sold to Exhibit A and will be released August 27, 2013. A second Janelle Watkins mystery will greet the world in Summer 2014.

My predicament clarified in October 2012 during a Novelists, Inc. conference. I had my Karen Sandler Harlequin author identity,my Kayla Russo indie-pubbed romance author identity, I had my Karen Sandler YA author identity, and I was about to have my Karen Sandler mystery author identity. Keeping all those identities juggled, trying to appropriately promote all of them, was madness.

My first step toward simplification was to drop my Kayla Russo identity. My original rationale for creating the pen name had been to separate my sexy adult romances from my teen-safe YA books. But that was silly because there were still those ten sexy Harlequin books for sale with Karen Sandler squarely on their covers. So I killed Kayla Russo off (so to speak) like the next murder victim in a Janelle Watkins mystery novel.

With the same name on all my books, I decided that the variety of genres/markets I offered were a feature, not a bug. Instead of keeping the genres separate, I would promote them side-by-side. Instead of seeing my multi-genre approach as a problem, I used it to brand myself. I am now proudly Genre-Conflicted on my blog, two Twitter identities, and Facebook.

In fact Facebook is where I started this process, with a Karen Sandler Author page. The banner for the page prominently displays book covers from each of the three genres, romance, science fiction, and mystery. Book tabs take the reader to pages where they can purchase any and all of my books at the click of a button.

My webmaster (i.e., husband) and I took the same approach with my website. The landing page features the same three choices–explore my YA SF books, my romances, or my mysteries. The same buy links are available on the book pages for each genre.

There are still a few tweaks needed on the website, but I really like the solution. It’s still a challenge to promote to three different audiences, but having that one-stop-shop takes some of the load off. So for both the focused genre reader and the more omnivorous book lovers who enjoy a variety of story types, I like to think my work offers something for nearly every taste.

May 6, 2013
Stick to One Genre, Or, Ignoring Perfectly Good Writing Advice

Back when I was starting out as a novelist and I was flitting around from genre to genre, I was told to pick one and stick to it. I was told I shouldn’t write one book that’s romance, another that’s science fiction, or God forbid, a romance science fiction novel (which, sigh, I did write). I found that advice irritating because I wanted to write all over the place. In fact, I wanted to write not only novels, but also screenplays and the occasional article and short story.

Eventually I did settle on romance novels, and then narrowed that down even more to category romances. I still wrote the occasional screenplay in between book contracts, but those scripts didn’t go anywhere (the movie business is really, really hard to break into), so I felt I could really only call myself a romance novelist.

After 17 romance novels, I got kind of burnt out. I decided to try my hand at young adult fiction. Since I’m not one to waste good material, I decided to take one of my screenplays (a sci-fi thriller) and adapt the story into a YA novel. This eventually became the Tankborn trilogy (I got a lot of mileage out of that one script).

This is all fine and dandy, you’re probably thinking. I wrote in one genre for a while (romance), then switched to another (YA science fiction).

Well, yes, except…I got the rights back to 7 of my romance novels. And with the brave new world of indie publishing, I started re-releasing my romances as e-books, under the pen name, Kayla Russo.

This all worked fairly well. My sexy romances were published as Kayla Russo books, and the YA as Karen Sandler books. There was a squidge of confusion there, what with my Harlequin books still published under Karen Sandler. But since I’m letting Harlequin do the work of promoting those, I didn’t worry my pretty little writer head about it.

Then I sold Clean Burn to Exhibit A Books. Clean Burn is not a romance and not a YA SF. It’s an adult mystery. It’s–ack!–a third genre. So how was I supposed to market three genres worth of books?

First, I dropped the pen name. That’s the miracle of indie publishing for you. I had my cover artist revamp the covers with Karen Sandler as author, touched up the files and re-published them. I created another Twitter identity, @karensandler, for the adult stuff and continued using @karensandlerYA for my YA stuff. I am now in the process of splitting out my website (which currently only promotes my YA books) into three choices–YA, Romance, Mystery.

So, do I regret ignoring the “Stick to One Genre” advice? No. I really wanted to write all the books I’ve written, genre be damned. I do wish it wasn’t so hard to keep all those balls (books?) in the air at one time. I wish every reader loved reading all three genres I’m published in (side note: I recently found out it’s okay to end a sentence with a preposition).

So, what about you? If you’re a writer, are you doing the genre-flit like me? If you’re a reader, to you love reading a multitude of genres? If you do, thank you from the bottom of my genre-confused heart. You are my kind of reader.

February 24, 2013