Category: Writing Craft

  • Social Media for the Genre-Conflicted, Part 2

    KarenSandler_TillTheStarsFade_200pxIn Social Media for the Genre-Conflicted, Part 1, I talked about how I created social media identities for all three of the genres in which I am published–romance, young adult science fiction, and mystery. In part 2, I’ll talk about how I juggle these multiple personalities.

    I’m not yet entirely satisfied with how well I’m managing the task of promoting myself in these disparate genres. In some cases, I’m learning as I go, discovering what works, and stumbling over the pitfalls of what doesn’t. But it’s been a relief to accept the reality that my work doesn’t fit neatly into one pigeonhole. And while I can’t really say that I have something for every reader amongst my 20+ books, there’s certainly plenty of variety.

    Awakening Final cover-s So how do I wrangle the three-headed hydra of my author identity? By promoting myself in a united fashion where I can and splitting my personalities where necessary.

    This blog is one area where I let all three genres come out and play, sometimes together (in more generic posts) and sometimes separately (such as in this one). I do my best to put up a new post at least once a week. If you look through my previous posts, you’ll find that the majority of them are writing-related, along the lines of tips and tricks of the trade. There’s some personal stuff woven in there as well, such as this remembrance of my dad and this post about a childhood memory. I also will do a hybrid like this post, interweaving the personal and the writing craft together.

    Besides this blog, I utilize numerous social media platforms–Facebook, Twitter, Pinterest, Triberr, Google+, and Linked in. Most of my efforts are focused on Facebook and Twitter. Facebook, despite its shortcomings, does have one bit of functionality that makes it very easy to manage multiple identities–Pages. By logging into my profile, Karen Sandler, I can access all of the four pages that I administrate. There’s a handy little wheel in the upper right-hand corner that allows me to switch from my profile to my author page, the Tankborn page, the mystery page, and the OnFireFiction page. I don’t have to log out of Facebook to post as those alternate identities.

    Full CoverTwitter, on the other hand, requires a separate login for each identity. It would be pretty crazy-making if I was logging in and logging out of the various Twitter accounts I use. Instead, I’ve installed several browsers (Firefox, Chrome, IE, and Opera), and login to a different identity on each browser.

    For me, that means I’m logged in as @karensandlerYA on Firefox (my favorite browser), @karensandler on Chrome, @OnFireFiction on IE, and @tankborn on Opera. I can hop back and forth from one to the other, retweet posts that I think the followers of multiple feeds would find interesting, and keep track of who I’m following and who’s following me.

    Why not use a tool like Hootsuite? I do use Hootsuite, but I haven’t figured out a way to tweet as a different identity than the one I’m logged into. In other words, if I’m logged in as @karensandlerYA on Firefox, even if I select the @karensandler tab, my tweets will be identified as having come from @karensandlerYA. If there’s someone out there who knows differently, please tell me in the comments!

    As for the other social media sites, Google+, Pinterest, Triberr, and Linked in, I’ve so far had less of a presence there. Triberr automatically feeds through all my blog posts (a fantastic tool for reaching new followers). I will post the link to my blog posts on Google+ manually. I haven’t discovered an automated way to accomplish that. I feel a little freer to post what might be considered controversial opinions on Google+, while I mostly keep politics out of Twitter and Facebook.

    I think Pinterest is extremely cool, but I just don’t get on the site much (browsing the wonderful images there is a real time suck). And I don’t think Linked in is as useful to authors as it might be for more business-related professions.

    The question I’m continually asking myself as I post and tweet and blog–what works? My goal is to sell more books. To do that, readers have to discover me. So, do regular blog posts, status updates on Facebook and Google+, tweets on Twitter, and Pinterest pins accomplish that? I confess I haven’t yet got all the answers.

    Where are you finding success? What do you think produces results? I’d love to hear about your experience.

  • When Fiction Becomes Future…or Present

    KarenSandler_TillTheStarsFade_200pxScience fiction is a funny genre. There are those (like me) who devour it, who sometimes feel there’s something missing in a book that doesn’t include at least a little imagined science. Then there are those who just don’t get the genre, are completely alienated by it. To them, it’s weird and unreal.

    Yet in the best science fiction, there’s nothing more real. It looks ahead to what might be and extrapolates not just the science, but how people adapt to the science. It can show how one change, small or large, completely transforms a people, a society.

    The Green Movement in Iran and the more recent Arab Spring got me thinking about a Larry Niven story I read thirty or so years ago. “Flash Crowd” showed the impact of the transfer booth, an instantaneous, essentially free form of travel. You step into a transfer booth down on the corner near your house (like a way cooler bus stop) and in the next moment you’re downtown, or at the university or at the local mall.

    What happens in the story is that folks start hearing about something interesting going on at Santa Monica mall (a stretch of several pedestrian-only open air blocks in Santa Monica, CA) and all those people jump into transfer booths. This near immediate influx of people on the mall leads to a riot, something that never could have happened if folks had to climb into their cars, negotiate Los Angeles freeway traffic, find a place to park, etc. Easy availability of transfer booths = riot.

    Transfer booths haven’t been invented yet, but think about their virtual equivalent. The Internet. Facebook. Twitter. Texting. The demonstrators during the Arab Spring used those near instantaneous forms of communication to organize, to plan, to keep their compatriots and sympathizers and the outside world updated as to conditions on the ground. The protesters couldn’t instantaneously appear in the streets of Cairo or Damascus, but the Internet and cell phones have facilitated their movements.

    What Larry Niven predicted when he published “Flash Crowd” in 1973 didn’t come literally true. We still haven’t figured out how to instantaneously transport matter from point A to point B. But that phenomenon of informing the world in an instant has come to pass and in the case of the Arab Spring (despite the current state of affairs in Syria), I think that can be a good thing.

    Have you read a book or a short story that has projected a possible future? Have you seen that projected future become now? Leave a comment. Include the title and author if you have it.

  • Social Media for the Genre-Conflicted, Part 1

    Awakening Final cover-sIn a previous post, I described how my husband and I designed my new website to encompass all three of the genres I’m published in–science fiction (YA), romance, and mystery. I have a great landing page that directs visitors to each of the three genres so they can further explore the books that interest them.

    There’s another aspect to writing in multiple genres that has proven to be a challenge–social media. I’ve taken a varied approach to solving the social media puzzle, in some cases with multiple identities (Twitter) in others, designing my presence similarly to what I’ve done on my website (Facebook).

    As I mentioned in the previous post, I’d moved from romances to YA thinking that would be a one-way street. I liked YA and was just as happy sticking with that market. So I did a total redesign of my website, turning it into the other-worldly SF site you see here. I created a new Twitter identity, @karensandlerYA, as well as one for the Tankborn trilogy, @tankborn. I created a Tankborn Facebook page, which my editor and the marketing department at Tu Books also administer. My focus was entirely on YA.

    KarenSandler_TillTheStarsFade_200px But then the opportunities for indie publishing opened up, giving me the courage to bring my romance backlist back to light. And then I sold two Janelle Watkins mystery novels, further complicating my identity. I had a decent number of followers on Twitter as @karensandlerYA, but it didn’t make sense to promote my non-YA books there.

    So I had to create and build a new identity on Twitter, @karensandler, to promote my romances and mysteries. I also created two new Facebook pages, Karen Sandler Author and Janelle Watkins Mysteries. The Janelle Watkins page is still a work in progress, but the author page is set up similarly to my webpage, in that it promotes all three of the genres I write. There are tabs that will take you to pages where you can buy or pre-purchase any of my books.

    Full CoverWithin this same time frame, I and ten other authors established an author co-op we’ve named OnFireFiction, which I described in this post. So I’m also participating in the social media related to OFF, on Facebook and Twitter. That makes four Twitter accounts to track, @karensandlerYA, @karensandler, @tankborn, and @onfirefiction. Then there are five Facebook accounts to follow, my Karen Sandler profile, my Karen Sandler Author page, my Janelle Watkins page, my Tankborn Series page, and our co-op page, OnFireFiction.

    How in the world do I keep track of all this? That’s complex enough that it’s worthy of a second post. Keep an eye on my blog for part 2.

  • New Website! A Solution for the Genre-Conflicted

    Home Page Screen ShotSo what do you do to promote yourself when your published work spans three genres (romance, speculative fiction, mystery) and two markets (adult and young adult)? This wasn’t a huge issue when I initially sold my first YA science fiction book, Tankborn, to Lee and Low/Tu Books after publishing adult romances for a dozen years. At that point, I had changed my focus from romance to young adult, and didn’t feel obligated to heavily promo my ten Harlequin books.

    But in addition to those Harlequin books, I had the rights back to seven romances and a middle-grade time travel. I finally decided to dip my toe into indie publishing and put the romances and MG book up on Amazon. At that point, I chose to use a pen name for my romances to keep them separate from my children’s books. It was slow going, but I finally had the middle grade book published under Karen Sandler and six of the seven romances up under the pen name Kayla Russo. The seventh book needed some re-write, so it hasn’t yet been published (although it will be soon).

    Full CoverBut then something somewhat unexpected happened. I had an unsold mystery novel, Clean Burn, tucked away in my figurative drawer. I found out about a new mystery imprint (Exhibit A, a part of Angry Robot Books) and alerted my agents. Long story short, Clean Burn sold to Exhibit A and will be released August 27, 2013. A second Janelle Watkins mystery will greet the world in Summer 2014.

    My predicament clarified in October 2012 during a Novelists, Inc. conference. I had my Karen Sandler Harlequin author identity,my Kayla Russo indie-pubbed romance author identity, I had my Karen Sandler YA author identity, and I was about to have my Karen Sandler mystery author identity. Keeping all those identities juggled, trying to appropriately promote all of them, was madness.

    My first step toward simplification was to drop my Kayla Russo identity. My original rationale for creating the pen name had been to separate my sexy adult romances from my teen-safe YA books. But that was silly because there were still those ten sexy Harlequin books for sale with Karen Sandler squarely on their covers. So I killed Kayla Russo off (so to speak) like the next murder victim in a Janelle Watkins mystery novel.

    With the same name on all my books, I decided that the variety of genres/markets I offered were a feature, not a bug. Instead of keeping the genres separate, I would promote them side-by-side. Instead of seeing my multi-genre approach as a problem, I used it to brand myself. I am now proudly Genre-Conflicted on my blog, two Twitter identities, and Facebook.

    KSA FacebookIn fact Facebook is where I started this process, with a Karen Sandler Author page. The banner for the page prominently displays book covers from each of the three genres, romance, science fiction, and mystery. Book tabs take the reader to pages where they can purchase any and all of my books at the click of a button.

    My webmaster (i.e., husband) and I took the same approach with my website. The landing page features the same three choices–explore my YA SF books, my romances, or my mysteries. The same buy links are available on the book pages for each genre.

    There are still a few tweaks needed on the website, but I really like the solution. It’s still a challenge to promote to three different audiences, but having that one-stop-shop takes some of the load off. So for both the focused genre reader and the more omnivorous book lovers who enjoy a variety of story types, I like to think my work offers something for nearly every taste.

  • Horse of a Different Color and How Writing Matures

    I’m lucky enough to own a beautiful mare named Belle. She’s half-Andalusian and half-Morgan, and a gorgeous gray. She just turned 16 a couple weeks ago.

    If you don’t know horses, you might not realize that 1) most of the “white” horses you see are actually grays, and 2) gray horses always start out as a different “normal” horse color. They might be black, or bay (brown with black mane, tail, and lower legs), chestnut/sorrel (a coppery color all over), even paint (spotted). Eventually though, they all end up like my mare Belle is now.

    Check out the “before” (when she was about 4 years old) and “after” (taken yesterday at age 16). Yes, same horse.

    Young Belle1Belle Eating2s

    Another interesting fact about gray horses is that in some breeds (Andalusian & Lipizzaner, for instance), nearly all the horses in that breed are gray. In others (Morgans, for instance) few are gray. So a non-gray Andalusian is very desireable, and a gray Morgan would be quite unique. Another fun fact: since a gray horse starts out looking non-gray, breeders will send DNA (hair) to testing labs such as at UC Davis to test for color. If they have a black Andalusian, they want to know for certain it’s going to stay black, especially if they’ll be breeding the stallion or mare.

    Gal canterI didn’t bother testing Belle’s DNA since she was already a dark dapple gray when I bought her. She’s half-Morgan (her dam was chestnut) and half-Andalusian (her sire was gray), and I guess the gray won.

    That’s her at age 8 to the left. You’ll notice that although her body is quite dark, her face is nearly white. Horses tend to start graying on their face. That white star on her forehead you can see it in the first picture above has blended in with her white face.

    So what does this have to do with writing? Well, on the surface, nothing. But it got me thinking about two ways writing and a writer changes and matures just like a gray horse does. First, writing matures through revision, which I talked about in my last blog post. You could say a book matures from its infant self (the rough draft), to its grade-school self (first read-through), to its teen self (post-developmental edit re-write, to its adult self (polished final draft) throughout the stages of revision.

    The second way a writer and her writing matures is through time and experience. That’s mainly experience as a writer, but also experience with the outside world. Years and the kind of life led (different for everyone) change perspective. The things you see happening to others, or participate in yourself, can all become fodder for your writing. What happens in your particular life will change your writing and improve your ability to write your characters and describe their experiences.

    That’s not to say that someone in their teens couldn’t write an elderly character, for instance. I don’t have to be a man to write a male character. I don’t have to be an evil villain to write one. I just have to observe, ask questions, and use my imagination.

    But my years (do I have to mention how many?), maturity, and the experience that comes from writing 20+ books have led me to write that male character or that evil villain much differently than how I would have written him a couple decades ago. In fact, I am right now revising a 20-year-old book from my backlist so I can indie-publish it. While I’m pleasantly surprised that most of the writing holds up, some of the characterization doesn’t. I’ve learned tons more about character since I wrote this book. I also noticed signs of “first time author syndrome” throughout that early book. Overuse of adverbs, trying too hard with descriptive passages, clunky dialogue. What seemed to work twenty years ago I realize has to be revised. Seeing it through the lens of a couple decades of intense experience writing novels makes all the difference.

    So, two lessons to be learned from this. 1) you’re going to write some great stuff early in your writing career. Some of it will be beautiful, just like Belle was a real looker as a 4-year-old (yes, I found a way to turn this back around to horses). 2) You’re going to continually learn and grow and improve. When you look back at your earlier prose, you might cringe. But you’ll also have the satisfaction of knowing you got better as you matured as a writer. Your writing developed and became even more gorgeous (just like Belle :-)).

    photo2Have you seen that progression already? If so, what’s one thing about writing you’ve learned with experience? Or if you’re not a writer, is there another area of expertise in which you’ve learned and grown? I’d love to have you share in the comments. Tell it to the hoof!